When you think of millionaires and billionaires, the Hollywood actors and oil tycoons, it really makes you wonder: How much is enough? Typically wealth and fame create an even deeper hunger for more wealth and fame resulting in the 1% 99% debacle that we see in America today. In order for things to truly change, greed and corruption has to be ousted; not by law, but through the human heart.
“Money won is twice as sweet asmoney earned.”Was the credo of Pool shark Eddie Felson (‘The Hustler’ 1961, The Color of Money 1986) played by Paul Newman. This role won him an Oscar for Best Actor and helped solidify his legendary career. Known for iconic roles such as “Cool Hand Luke” and “Butch Cassidy” Paul Newman was one of the greatest actors that ever lived. Later in his life, after spending decades as an icon on the silver screen, Newman decided to make himself into a different kind of icon. Today you can see his smiling face on salsas, salad dressings and popcorn bags in supermarkets across the country as a part of the Newman’s Own brand. You can see Newman’s products on the same shelves as Tostitos and Kraft, but this company is vastly different from its competitors. When you buy something from Newman’s Own you are donating to fantastic charitable organizations that make a positive impact. Every cent of profit made by Newman’s own is donated to charities through the Newman’s Own Foundation; a non-profit that is used to distribute funds to other great non-profits like Feeding America and the National Military Family association.
The history behind the creation of Newman’s Own is especially interesting. In 1980, Newman and pal A.E. Hotchner began making homemade salad dressing for the neighbors. Made of all natural ingredients they would package the dressing in old wine bottles and then give them away for the holidays. The two were convinced that the dressing was so good that it should be packaged and sold. They were right, and the rest is history. In the first year, Newman’s modest company made over 300,000 in profits. Where most men would take their riches and fame to even higher levels of self-serving satisfaction, Paul Newman chose the alternative. In 1982 he declared: “Let’s give it all away to those who need it.” Today, Newman’s Own has donated over 370 million dollars to charities worldwide. And though the brand has grown into a massive company, the values have remained the same. Newman’s Own is still dedicated to using only natural, high quality food products and all profits are donated.
In times of great uncertainty, Paul Newman provides us with the simple symbol of choice. Who would’ve thought that a common product like salad dressing could be used to help save lives? Paul Newman had this thought and he decided to act on it.